About Ernie Els Pet Products

The Ernie Els Team

Ernie Els

Ernie Els

Former World No.1 Ernie Els has 76 professional career victories to his name, including four Majors, two World Golf Championships and a record seven World Matchplay titles. Ernie’s business interests successfully encompass golf course design and hospitality, an award winning wine portfolio created by Ernie Els Wines, and a pet products business. He has transcended his sport by virtue of his groundbreaking charitable endeavors. The Els for Autism Foundation® was established in 2009 and serves families around the world, offering virtual services and in-person programs and facilities at The Els Center of Excellence campus in Florida. The Ernie Els & Fancourt Foundation in South Africa was established in 1999 to assist young individuals predominantly from families of limited resources and to deliver educational assistance and golfing opportunities.
Bill Deutsch

Bill Deutsch

Bill founded DFWS in 1981 with the vision of running a family-owned company that would import and market fine wines from family-owned producers around the world. Since the company’s inception, it has grown into a top 5 wine company in the USA, selling well over 10 million cases of wine per year. The company has now expanded into the Spirits Category with a portfolio of ultra-premium whiskey, Gin and premium vodka brands.

Bill was named Chevalier in 1986 by the French Government, promoted to Officier in 1992, and on to Commandeur of the Ordre National du Mérite Agricole in 2011. In 2012, Bill received France’s prestigious Ordre National de la Légion d’Honneur, the highest French decoration for military or civilian service, awarded only for gallantry in action or for twenty years of distinguished service in peacetime.

Bill Deutsch currently resides in Riverside, CT and Boca Raton Fl. He has three children and seven grandchildren.
Mark Segal

Mark Segal

Mark has spent approximately 20 years in the fashion industry, with expertise in Manufacturing, Supply Chain, and technology. Most notable companies he worked for was Drizzle, J.Crew, and Elie Tahari.

Soon after his son was born in 2002, he partnered his late father-in-law, in the food industry, with primary responsibility in Supply chain, manufacturing and finance. About 17 years ago, he started his first venture into Private label pet treats, partnering with many of the companies that were producing food, for their Supermarket and food service business. Today Mark is the CEO of several food companies, including Florida Pet Products, Inc DBA Ernie Els Pet Products.

By far the most inspiring roll to date, has been partnering with Ernie Els and Bill Deutsch, to help make a difference in the life of those with Autism.

What Our Pets Say

Voted best treat of the day
A great treat. My dog loves them. They're soft so you can break them up or use one for more than one treat time. Had a delivery problem m...they had nothing to do with it; but we're with me all the way helping to figure it out.
Jenn
My picky dog loves these
I have a picky older fur baby and to my surprise she loves them. They smell really good, like people food. Probably why she liked them!
Rob
My corgi loves these treats!
Our dogs go nuts when they hear this bag crinkle. Their favorite treat by far.
Emma
Makes my dog happy
These are the only treats my dogs will eat. They smell great. My little, old dog has missing teeth and he enjoys them. Most treats I have to break up. With these I don't because they are softer.
Tracy